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Spotlight On Silk Cards

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Want to set yourself apart from the crowd? Adding a unique element to your design can can do just that. Something as simple as a rounded corner, a thicker stock, or a special finish can be all you need to communicate quality, attention to detail, and build confidence in your brand!At Lucky, silk finish cards are one of our favorite ways to turn a good business card into a great one. The silk finish creates a matte sheen on the surface of the card and gives it a distinctive look and feel. Silk finish can be further accentuated by adding...   Read more →

Summer Marketing Tips

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Many businesses experience a decrease in business during the summer months, but there is also a lot to take advantage of as things heat up! Here are some ideas to make the most of your marketing efforts this summer. Get outside! Need an excuse to get out of the office? It's the perfect weather to go door to door flyering! Make sure to customize your postcards or door hangers with a bright and fresh summertime design. Go where your customers are! Set up a booth at an outdoor fair or famer's market. Make your display look great with a colorful...   Read more →

What Does Your Business Card Say About You?

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First impressions matter, and your business card is your opportunity to make a positive, lasting impression on potential customers. Don't squander it by handing out sub-par business cards to represent you and your business!  Although business cards serve a utilitarian purpose (sharing your contact information), they also say something about who you are, whether you intend to or not. A card printed on flimsy stock may make it appear that you are inexperienced or cheap, while a card printed on a heavy stock creates the impression of quality. Special printing techniques or paper stocks show that you pay attention...   Read more →

5 Commons Mistakes On Print Advertising

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Cluttering Your Flyer Just because the space is available, doesn't mean you have to fill all of it! Visual clutter is not only unappealing, it also makes it more difficult for the reader to figure out what your message is. Make sure to edit your copy down to only the most important information. Even though it's tempting to try and provide the reader with lots of information, your recipient will be much more likely to read your piece (and respond!) if your message is clear, direct, and simple. Include only the most relevant information on your flyer to avoid clutter...   Read more →

Direct Mail Can Help Your Business Succeed

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We live in a digital age, that's for sure. But the benefits of direct mail should not be overlooked when planning your marketing strategy. Direct mail is still one of the most effective ways to promote your business, putting your message directly in the hands (literally!) of your customers. Your marketing piece is getting directly into the hands of your audience.  According to the Postal Service, 98% of mail gets brought in the same day it is delivered, and 77% of it gets sorted through immediately. This means your message is getting seen by your viewers! You don't have to...   Read more →