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Revolutionize and Simplify Your Marketing Plan with EDDM

If you are a small business and you’re looking to easily reach your local customers, then EDDM can be the right method for you. The EDDM program translates into Every Door Direct Mail and it is of great help in delivering marketing postcards to specificneighborhoods. You will make use of the carrier routes and you will be able to choose the date of the delivery. EDDM can benefit your business and marketing strategy in various ways and we will explain all of them in the following paragraphs.   Save Money Unlike other marketing strategies and activities, EDDM is extremely affordable...   Read more →

Top 7 Branding Tips for Small Business Owners

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Even though you run a small business, there is no excuse for not branding it properly. What you must keep in mind is that branding is absolutely crucial for your company. Therefore, it’s not something that can be overlooked as it helps you get seen and well-received among your prospective customers. Think of your business as a person who needs a name, an identity and a unique personality so as to be successful. Every person has an individual character that defines their purposes, values and beliefs and this shouldn’t be any different for businesses. In order to help you build...   Read more →

5 Ways A Good Designer Can Help Your Business

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Some business owners believe that knowing a little bit of Photoshop is enough to design all the materials for their company, without even thinking of hiring a professional. What they don’t realize is that a designer is more than a technician. He/she doesn’t just push the buttons in Photoshop or other programs; he/she also has the vision and the talent to come up with innovative designs that will brand your business and convey its unique personality and identity. Your designer should understand the nuances of visual communication as well as the strengths and limitations of different media and how to maximize impact in each. Your...   Read more →

Finding The Right One To Suit Your Target Audience

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Finding the right tone of voice is crucial when creating content for both the online and offline environment. That precise tone will help you reveal your unique personality and products / services, communicate efficiently with your target audience and differentiate yourself from your competitors. But, in order to find the most appropriate voice, you must first establish who your audience is. Targeting the Audience Analyzing your audience should be the first and most important step of your writing process. If you fail to determine who your customers are, then your content will be directed towards the wrong audience and all...   Read more →

Quick Guide: Planning Your Holiday Marketing Schedule

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It’s barely Halloween, but we've all seen Christmas items on the shelves since early October. We may not like to get rushed into the holidays by retailers, but if you are marketing your business this holiday season, you need to be planning your campaigns NOW (if you haven't already)! Planning ahead will save you headaches, but it will also save you money by avoiding rush fees and overnight shipping charges.     Start your holiday marketing calendar by reverse engineering your project backwards from the date of your event, sale, or target date.  This will help you figure out when...   Read more →