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Fixing Fonts: These 4 Font Mistakes Make Your Marketing Look Weak

In order to make sure your marketing materials appear professional and communicate your message in a clear and effective way, there are some simple steps you can take. As we prepare to wind down our celebration of fonts for February, we’d like to remind you of some of the easiest ways you can spruce up your promotional media without changing your content. Fonts You Shouldn't Use Ever But before we begin discussing what to avoid when selecting a font, we’d like to make your life really easy, so here is a quick breakdown of fonts you shouldn’t use. Ever. These...   Read more →

14 Free Fonts That Say "I Love You"

Every year on February 14, couples have a special day, and you can tap into that with special offers and well-designed media. Here are our 14 favorite free romantic fonts to use for Valentine’s Day marketing materials. Please check the licensing requirements for any font, free or otherwise, before you use it. Some fonts are free to use personally, but not on commercial products. This is a legal thing, and we’re not lawyers, so make sure you do your research. Allura This flowing, calligraphic font is reminiscent of the quill pen love letter days. This is our pick for an...   Read more →

Fonts, Fonts, Fonts!

The Importance of  Fantastic Text For most people, choosing a font is an afterthought, even a non-thought. For work or school, it's the classic Times New Roman or easy-to-read Arial. While these traditional fonts have their place in the traditional world, they aren't exactly eye-catching or inspirational. Have you ever seen a business card, flyer or website that made you want to engage with its owner, attend an event or make a purchase? That's probably because the designer of that media took the time and effort to scour through hundreds or thousands of fonts to create the perfect graphic, document...   Read more →

Valentine’s Day Marketing Ideas

Valentine’s Day is one of the most important days of the year for businesses. It generates more than $18 billion for retail businesses, which makes it the most profitable time of the year after Christmas. You might be thinking that, since you’re not selling chocolates or giant stuffed teddy bears, there is no way to use this holiday to your business’ advantage, but that’s not entirely true. Regardless of the type of business you run, there are multiple marketing ideas you could use in order to increase your sales and build your brand. Are you missing out on this opportunity? If you...   Read more →

9 Reasons Cost Shouldn't Be the Deciding Factor When Buying Business Cards

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Business cards may seem old-fashioned, but they are still a relevant marketing and advertising tool, and one of the most cost effective. Business cards are more than just a way of sharing your contacts- they are also a representation of your brand. People tend to try and “save” money when shopping for business cards. This results in unimpressive cards, many of which end up in the trash- not only a missed opportunity but an even bigger waste of money than investing in quality cards in the first place. You don’t have to go overboard and spend a ton to have good looking business cards; but you DO need to avoid cheap looking cards. ...   Read more →