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Postcard Showdown: Lucky vs. Vistaprint

We have often thought about our largest competitor, Vistaprint, and wondered exactly what makes us different. In fact, many of our would-be customers have accused of us being more expensive than Vistaprint. We know they’re bigger than us. We know we will have a tough time if we wage a direct keyword battle for search rank. But what about the most important stuff? For this blog, we tasked our blogger-in-residence, Jack, with taking an objective, unbiased look at Vistaprint and Lucky Design Media. To keep it fair, we asked him to look at a single popular product we both offer....   Read more →

Bypass the Bubble: Marketing Ideas for Real Estate Pros

Over the years we’ve developed many mutually rewarding relationships with real estate agents and brokers. For a lot of realtors and agents, the following ideas for marketing materials came from a lot of trial and error through years in the business. With their help, we’ve compiled a list of suggestions and tips for postcards, door hangers and other printed promotional tools to help you boost your offline visibility while discovering and building the relationships that are so vital to your success. Knock ‘Em Dead With Door Hangers If you’re eager to get out and connect with the renters (future buyers!)...   Read more →

Supercharge Your Print Advertising With Effective Copy

Printing marketing material like a brochure or postcard is one of the most effective ways to communicate your message to your target audience. Ensuring that your copy is up to par and is created with more than just your latest promotional push or marketing drive in mind is an easy way to maximize the dollars you spend on advertising. There are a number of things you should think about when it comes time to consider your next flyer design. One of them is the text you will use to persuade your customers or clients to perform your intended action. Powerful...   Read more →

Comparing Fonts: Use the Right Font to Attract More Business

Choosing the right font for your marketing materials is about more than visual appeal. There are many elements and aspects of fonts that subconsciously create inferences and associations in the minds of consumers. We’ve created three fictional businesses and put their names in three different fonts in order to demonstrate how the font itself conveys valuable information. Each font is either considered standard or available to download, and we’ve provided the links! For more free fonts we enjoy, check out this blog that features some of our favorites. Professional vs. Casual Here is an example of three fonts chosen to...   Read more →

Fixing Fonts: These 4 Font Mistakes Make Your Marketing Look Weak

In order to make sure your marketing materials appear professional and communicate your message in a clear and effective way, there are some simple steps you can take. As we prepare to wind down our celebration of fonts for February, we’d like to remind you of some of the easiest ways you can spruce up your promotional media without changing your content. Fonts You Shouldn't Use Ever But before we begin discussing what to avoid when selecting a font, we’d like to make your life really easy, so here is a quick breakdown of fonts you shouldn’t use. Ever. These...   Read more →