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News — typography

Fonts, Fonts, Fonts!

The Importance of  Fantastic Text For most people, choosing a font is an afterthought, even a non-thought. For work or school, it's the classic Times New Roman or easy-to-read Arial. While these traditional fonts have their place in the traditional world, they aren't exactly eye-catching or inspirational. Have you ever seen a business card, flyer or website that made you want to engage with its owner, attend an event or make a purchase? That's probably because the designer of that media took the time and effort to scour through hundreds or thousands of fonts to create the perfect graphic, document...   Read more →