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News — Print Advertising

5 Commons Mistakes On Print Advertising

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Cluttering Your Flyer Just because the space is available, doesn't mean you have to fill all of it! Visual clutter is not only unappealing, it also makes it more difficult for the reader to figure out what your message is. Make sure to edit your copy down to only the most important information. Even though it's tempting to try and provide the reader with lots of information, your recipient will be much more likely to read your piece (and respond!) if your message is clear, direct, and simple. Include only the most relevant information on your flyer to avoid clutter...   Read more →



Direct Mail Can Help Your Business Succeed

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We live in a digital age, that's for sure. But the benefits of direct mail should not be overlooked when planning your marketing strategy. Direct mail is still one of the most effective ways to promote your business, putting your message directly in the hands (literally!) of your customers. Your marketing piece is getting directly into the hands of your audience.  According to the Postal Service, 98% of mail gets brought in the same day it is delivered, and 77% of it gets sorted through immediately. This means your message is getting seen by your viewers! You don't have to...   Read more →