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News — design

Fonts, Fonts, Fonts!

The Importance of  Fantastic Text For most people, choosing a font is an afterthought, even a non-thought. For work or school, it's the classic Times New Roman or easy-to-read Arial. While these traditional fonts have their place in the traditional world, they aren't exactly eye-catching or inspirational. Have you ever seen a business card, flyer or website that made you want to engage with its owner, attend an event or make a purchase? That's probably because the designer of that media took the time and effort to scour through hundreds or thousands of fonts to create the perfect graphic, document...   Read more →

5 Commons Mistakes On Print Advertising

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Cluttering Your Flyer Just because the space is available, doesn't mean you have to fill all of it! Visual clutter is not only unappealing, it also makes it more difficult for the reader to figure out what your message is. Make sure to edit your copy down to only the most important information. Even though it's tempting to try and provide the reader with lots of information, your recipient will be much more likely to read your piece (and respond!) if your message is clear, direct, and simple. Include only the most relevant information on your flyer to avoid clutter...   Read more →