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Quick Guide: Planning Your Holiday Marketing Schedule

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It’s barely Halloween, but we've all seen Christmas items on the shelves since early October. We may not like to get rushed into the holidays by retailers, but if you are marketing your business this holiday season, you need to be planning your campaigns NOW (if you haven't already)! Planning ahead will save you headaches, but it will also save you money by avoiding rush fees and overnight shipping charges.     Start your holiday marketing calendar by reverse engineering your project backwards from the date of your event, sale, or target date.  This will help you figure out when...   Read more →



Spotlight On Silk Cards

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Want to set yourself apart from the crowd? Adding a unique element to your design can can do just that. Something as simple as a rounded corner, a thicker stock, or a special finish can be all you need to communicate quality, attention to detail, and build confidence in your brand!At Lucky, silk finish cards are one of our favorite ways to turn a good business card into a great one. The silk finish creates a matte sheen on the surface of the card and gives it a distinctive look and feel. Silk finish can be further accentuated by adding...   Read more →



What Does Your Business Card Say About You?

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First impressions matter, and your business card is your opportunity to make a positive, lasting impression on potential customers. Don't squander it by handing out sub-par business cards to represent you and your business!  Although business cards serve a utilitarian purpose (sharing your contact information), they also say something about who you are, whether you intend to or not. A card printed on flimsy stock may make it appear that you are inexperienced or cheap, while a card printed on a heavy stock creates the impression of quality. Special printing techniques or paper stocks show that you pay attention...   Read more →