It’s easy to fall into a routine for marketing your restaurant, nightclub or bar, but you don’t need a huge budget or a grandiose scheme to get more customers in the door. Here are some simple ideas to mix it up and take advantage of resources you might be overlooking!
Create a VIP passPeople love to feel special and VIP passes are a great way to tap into that desire. A VIP pass can get them into a special seating section, reward them with the best parking, or score them a free drink. Whatever the reward, your VIPs are sure to spread the good word about you when you make them feel special. Business cards are the perfect size for VIP cards!
Spice up your nightclub marketing with a special finishWant to really stand out from the competition? Use a special finish like foil, or something unique like plastic cards to get people’s attention. When everyone is using similar printed materials, something a little different can really get you noticed. Premium finishing touches create a feeling of quality around your bar or restaurant. Show them that your nightclub or restaurant is worth checking out by adding a special touch to print marketing that you are already creating anyway!
Use your physical location as marketing "real estate"This one’s a no-brainer. Give your existing customers a reason to come back again soon. There’s no easier sell than marketing to customers who already frequent your establishment. Your walls and tables are a resource you should take advantage of with print marketing. Here are some suggestions on how to do just that:
- Posters - Hang them around your restaurant, nightclub or bar. Choose locations where people spend time- entrances and exits, walls near seating or the bar, and even the bathrooms!
- Postcards - Make sure to have ‘em ready in time to hand out at events or big nights leading up to your event. There are many sizes small enough to slip into a pocket or purse. You can also start a mailing list so you can mail news, coupons and special events.
- Table Tents - These are perfect marketing tools for restaurants and nightclubs! Customers can’t help but read them over while they are waiting for their order. Let them know about a promotion or theme night.
Use any combination of these easy marketing ideas for your restaurant, bar, or nightclub to support your other advertising. Do you have other ideas to add to this list that have worked well for you? Let us know in the comments!
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