Running a small business can be quite difficult at times, especially if you’re trying to compete with the “big guys” on the market. The ugly truth is that, as a small business, you will never have the resources and the budget to defeatthe larger companies.What you can do instead, is work your way up there and become one of those “big guys”. The only way to do this is by investing time and effort in your company and taking wise marketing decisions.
This article can be a good starting point for you, as it presents the biggest marketing mistakes that you should avoid as a small business owner. Here we go:
You don’t have a marketing department or a marketing plan.
Let’s get things straight. Without marketing, your business will not thrive and not even survive. It’s how the market works and you’re in no position of revolutionizing this right now. So, you have to go with the flow and do what the rest is doing, which is investing in marketing. In fact, you cannot start your business without having a marketing plan first that clearly states your targets and strategies used to reach those targets. Remember that having a good product / service is not enough. You must also promote it wisely so that it reaches your audience, which links us to the next point…
You don’t have a target audience.
Do you intend to sell your product / service to everyone? Good luck with that! Forgive my irony, but this is just about impossible. Your service or product might be suitable for a broader audience, but in marketing you cannot target the whole population. You need a recognizable group you can communicate with. It’s a lot simpler to send appealing and trustworthy marketing messages this way and to empathize with your customers. So, narrow down your audience and target specific groups.
You stick to the same two or three marketing activities
The market, as well as your customers and their needs are constantly changing. In order to keep up with these changes, you need to try different and newer marketing strategies. As a small business owner, you may have a lot on your mind and thinking about marketing activities might be the last of them and for this precise reason you need a marketing team that can do all the work for you. Allow them to be creative and come up with out-of-the-box activities that can boost your number of customers and sales.
You’re ignoring the power of social media
There is a saying that goes something like this: “If you’re not on Facebook, you don’t exist!”. This also applies to small businesses and it doesn’t include only Facebook, but all types of social media. Keep in mind that your customers are out there, on these platforms, which makes it a lot easier for you to reach them. Marketing on social media is both effective and affordable, as long as you choose the right network, but a simple survey should tell you where your customers are hanging out.
You don’t take your competition seriously.
Even though you have to make a difference and come up with something unique to allure your customers, you still have to think about your biggest competitors. There are a lot of helpful things you can learn from them, including how to run a social media marketing campaign. By analyzing your competition, you will eventually be able to create new marketing opportunities for your business.
By avoiding all these mistakes and continuously coming up with new and original marketing strategies, you will soon see your small business grow and become an important “player” on the market.
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